It’s a new month and the month that kicks off for many business owners the holiday marketing season. Marketing is never-ending. Marketing does routinely pick up at certain times. It is also time we started to think about the end of the year which means shopping, snow, colder weather, and people talking nice and pushing us out of the way for that most valuable holiday find. We don’t like the thought of the cold, but we are all in the service business.
I truly love how in tune the JM2 team is when it comes to marketing and helping companies grow on social media. Yesterday afternoon when I got back into the office late Kyle was wanted to talk about some concerns he has not only with our clients but with social media/digital marketing. At first, it was related to all things in Northwest Indiana but turned to nationally and then internationally. This is what you call a progressive team player that is thinking not only how to help and assist others in being successful. His concern was about how people are completely screwing up their social media which goes well beyond social media. This is social media, digital marketing, and websites altogether. With what he talked about I know he will be writing several articles on it, but I started thinking of several items that can help your brand achieve success when doing social media.
We feel it is great that companies in Northwest Indiana and really all over the United States are looking to streamline and save money. The question comes to where do you automate and have truly in-personal communication and where do you have that personal touch we all enjoy? Technology has a place to help cut costs. No longer do you need to pay $500-$1,000+ for social media digital marketing management. Technology can help keep costs low and increase your brands reach. Let the computer do the heavy lifting that used to take hours to gather information so that you can focus on what matters; the customer. Let’s look at where technology can (and should) be used, where it can (and shouldn’t be), and where you need to still use that 100% personal touch.
Back before 2010, and even today some people have too much social media. One might wonder how you can have too much social as social is getting out there, talking, and getting your good word out to the masses. Well, it can happen to everyone, including you. You can have too much social and when you do you will actually set your social media back. Social media is as important to have a website with great content and optimized for not only your readers but the search engines.
At one time we have all procrastinated and waited until that very last moment to try and get something done. We are normally not happy with the results and the results tend to show that we rushed, didn’t think everything through, and almost certainly didn’t get the results we were expecting. We have seen this a lot and even with ourselves in years past where we only marketed our company when things were slowing down. We went into a panic mode saying we need to add a customer or we’re doomed (well not that bad but I think you understand).
Marketing like everything isn’t hard but a time-consuming process that requires diligence and a strive for excellence. There is a service marketing standard called the 7 P’s of marketing. There’s also an 8th P which we will also cover which extends the 7 P’s to include one more (go figure). By being patient, studying your market, and taking care of your customer’s needs marketing is something that can propel your business to a new level.
As software developers, we understand the importance of change and being agile. After all, software development is all about being agile. Technology changes at a pace that quickly overwhelms traditional marketing methods and why there has been a shift to being agile. No longer does traditional marketing work.
This past week I have had four emails for my latest articles that have been shared on LinkedIn. This is actually good news as on Twitter we get an email every blue moon (less than monthly). They saw I also posted on our company page the same article. Each person inquired why I wasn't including some 'sales pitch' for our companies' services? This question took me back that it was from four different people who don't directly know each other according to LinkedIn. One of the people we had some emails back and forth and then an hour-long phone call about the subject of not having a sales pitch. In the end we both realized that not having a sales pitch of 'buy my stuff' or 'use our services' at the end was actually more of a sales pitch then just stating so and the person said by not doing so actually made me sound like more of an industry insider and expert. Yeah! That is what we have been shooting for with all of our 200+ articles over the past three years.
Part of any good marketing plan is to create a positive buzz in the industry that you are. When people talk about your marketing after days or months have past you know you've created something substantial. An agile company needs to quickly adapt to change. Our own marketing efforts need to change as when you target big publicly traded companies that seems to have endless supplies of cash you need to be creative in everything you do. Recently we have been adding clients from these large publicly traded companies and learning a lot from these clients. Each new client we bring on we always ask what made you switch and choose us over X, Y, and Z. We always ask what is their definition of success and failure as everyone has a different opinion on each. This knowledge helps us in giving recommendations for other companies that we have aligned with to further help drive traffic and increase their business.
Consistency is the foundation for success in all aspects of life. The constantly repeating, almost instantaneous execution of a perfect golf swing or a piano master performing a near-perfect rendition of Chopin's piano concerto comes from years of repeated practice until perfection.
We are JM2 (JM Squared) Webdesigners & Marketing from Valparaiso Indiana but that is not what we are talking about today. We are going to talk about the power of two great digital marketing products that separate are good but together can be great. We hear many social media marketers say you need social media and a website is a waste of your dollars and marketing time. We hear the opposite from those that do websites but not social media in that you only need a website and social media is a waste. Both thought processes are the furthest from the truth. Quality marketing requires you to use both and use both effectively! They should work together, complement each other, and help drive traffic to each other. Why you need both we will describe in this article and this will certainly not be a complete list, but it surely will show you why you need both.
Saturday, I sat under the eaves of a friend’s garage roof and watched it rain. His daughter was running across the freshly mowed lawn in the rain. Once she got too much grass on her legs and feet she would leap into her turquoise and white inflatable pool. My friend’s dad, Eddie, sat to my right wearing his paint marked work boots. Eddie is an interior and exterior painter with over 30 years of experience.
Valparaiso Web Design Mission Statement
Business YETI provides each client a custom developed solution to meet their business needs. Dynamic and creative solutions for marketing, web design, software development, social media, photography, video, and visual branding. Achieving excellence in an honest and ethical manner.